It is a fact that setting up a booth at a trade show requires quite a lot of investments; you have to rent the space, buy or rent trade show exhibits, train your staff etc. Distributing selected gifts to the visitors calling at your booth may increase the cost still more, but if you have the right kind of marketing strategy, such gifts can also increase your overall sales. You must realize, how well selected freebies together with right marketing strategy can make a mark on the mind of the visitors and as an entrepreneur, you should know how important that is. Therefore, let us now see what kind of gifts will suit your visitors best.
- What To Distribute As Freebies It is a fact that everybody loves to receive a free gift. However, it is also a fact that, most of the time it lands up in the waste bin much too soon. In such a case, it is actually your money, which goes waste. That is why it is important to choose something long lasting, useful, yet inexpensive; something, which your potential customers will be using everyday.
- Ensure to have the company’s name engraved on it. the name of your company must be engraved or imprinted on your freebies. This is because such items also serve other purposes. For instance, it can introduce your product to other people in the future without you having to spend a dime. Suppose you gave a pen to an exhibit attendee and that person’s officemate borrowed it, chances are the officemate will ask about you. Also, it will help the recipients to recall you every time they are seeing that item.
- Be Discrete About What To Offer To Whom It is a fact that whatever you offer will cost you money and so you cannot actually offer freebies indiscriminately to everybody. It is better to have different categories of such gifts. Offer cheap ones to persons walking by, but for ones, who are likely to buy your products, you can offer something better. It is wise to keep the ones meant for mass distribution near the entrance of your booth; but special gifts should be kept somewhere at the back. If you mention the fact while selecting trade show booth rental, the agency will arrange for that.
A Few Ideas
Let us next consider what can be offered as freebies. As I have told you, such thing should be durable, useful and attractive to look at. More importantly, it should also be compatible in price range and also to your brand value. Lastly, they should not be physically bulky and take up much space. Indeed, most exhibit rentals are small and if they occupy too much space, you may find hard to store them in large numbers.
Pens and/or highlighters pens and highlighters are the best for people who are voracious readers. Students, teachers, reading enthusiasts and many others will be included in this group. This is something that comes in handy. Best of all, it is not too expensive to buy pens. Make sure you imprint your name on it.
Custom coffee mugs almost everybody drinks coffee and this is the primary reason why you cannot go wrong with this idea. But nothing will beat personalized mugs. You can hire someone who would put in names for instance on the coffee mugs. This will be surely better appreciated than a generic mug.
Flashlights These are something your customer will actually thank you for. They generally come in attractive colors. Choose the shape carefully so that you can imprint your name quite conspicuously.
T-shirts These too make good gifts, something your customer is sure to appreciate. If he cannot use it himself, he can always give it away. Moreover, nothing can offer greater exposure than a T-shirt can. On the con side, if you want to offer quality products, they will naturally cost higher.
Notepads However, if you do not want to spend so much and yet want to make an impression, a notepad with your name imprinted on it can be a grand idea. As printing notepads is relatively cheaper, they make useful yet cost effective gifts.
Article by Mark Delacruz of PopAndExhibits. For more information on trade show exhibit and trade show rental, visit his site today.